Yes, that’s right, today I want to talk about the C word……..Christmas!
Because whilst personally I am definitely not quite ready to move into Christmas prep mode, if professionally you’re planning to do something for your clients this Christmas, then it is indeed time to start getting organised.
This festive season presents a neat opportunity to take some time to say thank you to your clients for their support over the past 12 months, because lets face it, you wouldn’t have a business without them!
And everyone likes to feel appreciated. Taking some time to plan a small, thoughtful gift or experience for your clients, can go a long way to strengthening relationships which can help with:
Client loyalty + encouraging them to stay a client for longer
Referrals – if you can provide a “wow” experience your clients will want to refer other people to you.
Branding and word of mouth – “wowing” your clients will make them naturally talk to other people about you. Your gift is also a way to convey your values and branding – the type of gift or experience you choose is another way for your clients to get to know you and understand what you stand for in your business.
This is a great opportunity to reward your clients, and that doesn’t mean it has to be expensive – last year I made little santas sleighs out of chocolate treats and candy canes for each of my clients, and got them all together for Christmas drinks, which was also a great way to build community and enable them to get to know each other and build their network.
This is a chance to do something a bit different, to demonstrate your values, and to ensure you stand out for your clients from the competition.
So, now is the time to start thinking about your Christmas plans, what could you do to thank your clients, make them feel appreciated, and stand out from the crowd?
Taking some time to decide now, will give you plenty of time to organise it and deliver efficiently, rather than a last minute rushed after-thought.
So…..Ready to start planning for Christmas???
Speak to you soon
P.S. If you’re ready to finish 2017 strong and set yourself up for an awesome 2018, CLICK HERE to book your free high performance coaching session with me.
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